Privacy Policy

**PRIVACY POLICY**

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Lemon2sg (the “Site”).

**1. Personal Information We Collect**

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we gather information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and details about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using technologies like:
- “Cookies,” which are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” that track actions occurring on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels”, which are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

**2. How We Use Your Personal Information**

We use the Order Information we collect to fulfill orders placed through the Site, including processing payment information, arranging shipping, and providing invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you;
- Screen orders for potential risk or fraud; and
- Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.

We use the Device Information we collect to help screen for potential risk and fraud (especially your IP address) and, more generally, to improve and optimize our Site, such as generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.

**3. Sharing Your Personal Information**

We share your Personal Information with third parties to assist us in using your Personal Information, as described above. For example, we use Shopify to power our online store, and you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site; you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Additionally, you can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

**4. Behavioural Advertising**

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

**5. Do Not Track**

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

**6. Your Rights**

If you are a Singapore resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through yukiyamasg@gmail.com.

**7. Data Retention**

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

**8. Changes**

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

**9. Minors**

The Site is not intended for individuals under the age of 18 unless supervised by a legal guardian.

**10. GOVERNING LAW**

This Privacy Policy is governed by the laws of the Republic of Singapore, without regard to its choice of law provisions. If you have any questions about this Privacy Policy or the practices of this Site, you may contact us directly.